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More than a century of experience, all leading to Vista

A success story with distant roots

Vista has a family story — that of the Passera family — with a long-standing tradition of hospitality and fine dining that began in the early 1900s with a restaurant aboard one of the elegant steamships that crossed Lake Como, and that, in just under a century, would lead them to become a leading name in high-end hospitality. From generation to generation, and from hotel to hotel – from Albergo Terminus to Villa Flori and Posta Design Hotel – the journey today continues beyond the beloved lake with Vista.

Vista is a 5-Star Luxury hospitality brand, born from the idea of bringing luxury to places where it does not yet exist and promoting an hospitality that is respectful of local communities and mindful of the surrounding territory.

The first Vista opened in Como in 2018, followed by Vista Verona in 2022 and Vista Ostuni in 2025, with Vista Pisa set to open in 2029.

All properties are boutique hotels, defined by modern, sophisticated interior design and a hospitality vision rooted in Italian culture yet open to an international language, catering to travelers seeking tailor-made experiences and services, with the utmost attention to privacy.

The brand’s distinctive features are its locations and rooftop terraces with striking views: “Vista” is not only the gaze over the landscapes that can be admired from the hotel, but also the discovery of the beauty and excellence that each territory has to offer.

Open year-round, Vista properties interpret the art of hospitality with meticulous attention to detail and outstanding service, while also offering a wide range of exclusive, destination-driven experiences that enhance each location.

Sustainability is a core value, shared by all the properties of the LarioHotels Group, of which Vista is a part, a Benefit Corporation since 2021.

The brand supports local communities by promoting a respectful and mindful approach to hospitality and by conveying an image of Italy that is particularly attractive at both national and international levels. Through careful restoration and adaptive reuse, properties are returned to the community enriched in their cultural, historical, and artistic value.

Today, the Group owns and operates the 5-Star Luxury properties Vista Verona and Vista Ostuni, alongside two heritage hotels on Lake Como, Villa Flori and Posta Design Hotel. In 2029, the collection will expand with Vista Pisa, developed under a management agreement, marking a new phase in the brand’s growth.

Like an old family manor in the heart of Verona. Where the luxury is really the view. Inside, the Venetian furnishings of yesteryear, the city's only spa, and a private library to retreat to for a moment of privacy. Outside, from the rooftop terrace, you can take in the whole city and beyond to the river and the hills, the Arena, and the world's most famous balcony, so close you can almost touch it. A multisensory luxury that's waiting for you to experience it to the fullest.
Vista reaches the sea and does not stop there. Vista Ostuni brings new life to the former Manifattura Tabacchi, an iconic 14th-century building just steps from the White City. Over the centuries, it has changed its purpose many times, yet always with a vocation for hospitality: a convent, a hospital, a refuge for underprivileged young women, and a tobacco factory. The idea of returning it to the community after more than 60 years of abandonment, through a careful and respectful restoration, therefore takes on enormous symbolic value: the former Manifattura Tabacchi once again becomes a symbol of Ostuni and the emblem of a new kind of hospitality - that of gentler and more sustainable luxury hospitality.
Vista Pisa will rise in the heart of Piazza dei Miracoli, within the historic Palazzo dei Trovatelli, offering a direct view of the Leaning Tower. Housed in a building dating back to 1315 and preserving over seven centuries of Italian history and architecture, the hotel will undergo a significant restoration and adaptive reuse project, in line with the brand’s vision of enhancing prestigious historic properties and returning to the city a place of hospitality and cultural value. Covering approximately 5,800 square meters, with more than 1,300 square meters of internal courtyards and gardens, Vista Pisa will feature around 40 rooms and suites overlooking the Leaning Tower, a gourmet restaurant, an American bar, a spa, and spaces dedicated to art.