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A benefit company in name and deed
Sustainable tourism starts with sustainable hospitality.

SUSTAINABILITY AS A PILLAR OF OUR IDENTITY

Since 2021, we have been a Benefit Corporation. Our focus on our people, our territory and community, and the environment—always part of our DNA—has become a permanent policy. These commitments are now embedded in the company’s statutory purposes and corporate mission.

We communicate our commitment to our stakeholders in Italy and abroad with transparency through our Sustainability Report, where we present the significant results achieved and outline our improvement goals for the coming years.

Relazione di Sostenibilità

A kind hospitality rooted in the territory

Vista neither demolishes nor builds anew, but restores and renovates buildings that are highly representative of their location, giving them back to the community and breathing new life into them. For Vista, sustainability also means this: entering places with care, prioritizing those less known but rich in history and culture, supporting local realities, promoting more conscious and gentle tourism, and presenting a more appealing image of Italy both nationally and internationally.

The most precious asset: our people

For Vista, nothing matters more than people. We promote an inclusive work environment that prioritizes well-being, investing in training, professional growth, and pay equity, while respecting all forms of diversity. Gender equality is a core value for us and is supported by a program aligned with the UNI PdR 125:2022 Certification, achieved in 2024 and currently being implemented at Vista Ostuni as well.

Carbon Footprint

We measure the carbon footprint of our activities and choose energy from renewable sources. We are committed to reducing energy and water consumption through LED lighting, home automation systems, and the use of heat pumps. We monitor laundry operations and encourage our guests to make responsible choices regarding linen changes. We focus on responsible water use, favor natural materials such as wood, stone, and marble, aim for zero single-use plastics, and use refillable dispensers for cleaning products whenever possible.

Discovering beauty and goodness

Vista is not just about the views of scenic landscapes from our hotels, but also about discovering the beauty and goodness that the local territory has to offer. Guests at Vista come to explore a world, not just to stay. We create tailored experiences and itineraries that reveal the secrets of places rich in culture, beauty, and tradition. We see ourselves as ambassadors of the wonders of the territories in which we operate and are committed to preserving their natural and historical integrity. We do this by adopting best practices and engaging with various stakeholders. We are a Golden Donor of FAI, with whom we share the mission of preserving cultural and natural heritage.

Food as the most precious asset

In our restaurants, we prioritize fresh, seasonal ingredients, paying close attention to local sourcing and the quality of raw materials. Our suppliers are partners, selected for their reliability and proximity, reducing emissions while enhancing the value of the local territory. Each chef follows a zero-waste policy, minimizing energy and food consumption, avoiding unnecessary purchases, and highlighting natural, local ingredients. Our menus focus on quality and inclusivity, including in the dining services provided for our staff.

Soft Mobility

We promote soft mobility and low-impact tourism. Vista Ostuni offers charging stations for electric cars and e-bike stations, while Vista Verona provides guests with a dedicated bicycle fleet to explore the city and its surroundings freely. Both hotels are bike-friendly and, upon request, support e-bike rentals, encouraging guests to discover destinations in a slow and mindful way.

Circular Economy

At all Vista properties, we use the Luxury Silk Style courtesy line, made with whole sericin, a natural product derived from silk processing: a 100% Italian solution with recycled and recyclable packaging. Vista Verona participates in the international Clean the World program, recovering unused guest hygiene products to create kits for vulnerable communities in developing countries.